Case study
Adding a faster deposit method on web
Funding an account was one of the biggest drop-off points before a user could place their first trade. This project introduced a faster deposit method on web to remove that friction.
- Role
- Web Platform Designer
- Platform
- Web — investing platform
- Year
- 2023
- Focus
- Funding & onboarding
The problem
New users who wanted to start investing had to wait for funds to settle before they could act. The delay created doubt at the exact moment momentum mattered most.
The approach
Working across product and engineering, I mapped the existing funding journey, identified where the wait was introduced, and designed a faster deposit path that set clear expectations about timing and limits.
The outcome
Users reached their first trade sooner, with a funding flow that felt trustworthy rather than uncertain.
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